Asda adapts wine range
Published: 15 November, 2023
James Bayley reports on how the supermarket has evolved its wine offer in a way more commonly associated with independents.
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Asda range shake-up on show at London tasting
Published: 18 May, 2023
As part of a major range and merchandising review, Asda has relaunched and expanded its premium ‘Extra Special’ range, doubling the numbers in the last two years, while increasing sales by over £1.25m year-on-year.
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